Limited spots per week

Find out exactly why your offer isn't converting — and get a prioritised fix list.

You're getting visitors. Something isn't clicking. You've tweaked the headline, adjusted the price, tried a new layout — but you can't identify what's structurally wrong. This audit does that.

Get Priority Audit — $197 →Standard Audit — $97

Priority: in your inbox within 24 hours. Standard: within 5 business days.

The problem with “just tweak the copy” advice

Traffic isn't the issue
People are landing on your page. They're just not converting. More ads won't fix a broken offer.
Surface fixes miss the real problem
Changing your headline colour or button text treats symptoms. Most conversion problems are structural.
You can't read your own label
You're too close to your own product. What's obvious to you is invisible to a first-time visitor.
No-one has given you a prioritised list
You've had audits before — vague recommendations, no order, no context. This is different.

What's in the audit

Nine deliverables. One document. Everything you need to fix your offer.

01
Full site crawl
Every key page reviewed — homepage, sales page, pricing, about, product.
02
Offer identification + market context
What you're actually selling, who else sells it, and how you compare.
03
Ideal customer profile breakdown
Who your offer is really for — and whether your site speaks to them.
04
Scored analysis across 7 offer categories
Each category scored 0–10 with a weighted overall score and commentary.
05
Gap analysis with exact quotes
Direct quotes from your site paired with specific, actionable fixes.
06
Ready-to-use improvement drafts
Actual rewritten copy and headlines — not vague suggestions.
07
Prioritised task list
Do First / Quick Win / Plan Carefully / Deprioritise — clear next steps.
08
Offer reconstruction brief
Positioning, naming, bonuses, guarantee, and pricing recommendations.
09
Phased implementation roadmap
3 phases of improvements with projected score jumps at each stage.

Two tiers. Same report.

Choose how quickly you want it.

Most Popular
Priority
$197
In your inbox within 24 hours
  • ✓Full 9-deliverable audit
  • ✓24-hour turnaround
  • ✓Priority queue position
  • ✓Private report link + download
Get Priority Audit →
Standard
$97
Within 5 business days
  • ✓Full 9-deliverable audit
  • ✓5-day turnaround
  • ✓Standard queue position
  • ✓Private report link + download
Get Standard Audit
Nelson personally reviews every site. Limited spots are available each week. Priority orders jump the queue.

Get your audit

Submit your URL and email. That's all you need to do.

Your report link will be emailed here.

Secure checkout via Stripe. You submit just a URL and email — that's it.

Frequently asked questions

How long does the audit actually take?
Priority orders are completed within 24 hours. Standard orders within 5 business days. Nelson personally works through every site — these aren't automated.
What do I need to provide?
Just your website URL and email address. That's it. No forms, no calls, no questionnaires.
What format is the report delivered in?
A structured markdown document you can read online via a private link, or download as a .md file. Works perfectly in Notion, Obsidian, or any text editor.
What happens after I pay?
You'll get a confirmation email. Nelson will crawl and analyse your site, then email you a private link to your full report when it's ready.
Is this useful if I'm not a copywriter?
Especially if you're not. The report includes ready-to-use copy you can paste directly. The roadmap tells you exactly what to do first.
What if I have multiple pages or a complex site?
Nelson reviews all key pages as part of the crawl — homepage, sales pages, pricing, and any other pages relevant to your offer.